Why are small fuel vehicles not popular?

April28th , I believe that many people are not unfamiliar with this car. As one of the main sales force of Guangzhou Automobile Honda, the Fit once relied on stable quality, excellent power performance, and good space performance.Favored by consumers.

For ordinary consumers, the Fit can be a family car with a variety of spaces and ultra-high practicability. For young consumers who are enthusiastic about car culture, the Fit can also be a large car with a low price. Toy.Therefore, A0-class fuel vehicles such as Fit have maintained good sales in recent years.

But since BYD brought dolphins, Great Wall brought good cats, and Hongguang brought MINI EV, Fit has fallen into disrepair, especially after 2022, the A0-class scooter represented by Fit has been replaced by these small pure electric vehicles. The hammer is powerless to fight back.

Squeeze up and down

In recent years, with the continuous improvement of the penetration rate of new energy, the automobile market can be described as the changing situation.

Tesla, Wei Xiaoli and other new car-making power models, relying on good product strength and services, are crazily reaping the market share of luxury brands, making luxury brands such as BBAs sleepless.Now this wind of new energy has also hit the site of small cars of joint venture brands such as Fit, and it is still the momentum of destruction.

According to the sales data in March, BYD's Dolphin, as the representative of the A0 class, sold 10,488 units in March, and continued to maintain a market performance of over 10,000 units and also won the 100,000-class pure electric market sales champion; ORA good cat ranking The second place, wholesale sales of 6,284 vehicles in March, a year-on-year increase of 2 times.

And according to the data from the China Passenger Car Association, the wholesale sales of pure electric vehicles A00 in March was 119,000 units, a month-on-month increase of 75%, accounting for 32% of the pure electric vehicle market.Among the top 15 sales of new energy sedans, Wuling Hongguang MINIEV ranked first with 41,980 units. Chery QQ Ice Cream, Chery Ant, Euler Black Cat, Leapmotor T03 and other miniature electric vehicles were all listed.

There are Dolphins and Euler on the top, and a large number of A00-level players represented by Hongguang MINI EV on the bottom. It is really uncomfortable for the Fits to be caught in the middle.

According to sales data, the Fit sold only 4,905 units in March, and it seems to be on the decline after entering 2022.Judging from the trend chart, the time when the sales of Fit began to decline was just close to the time when the Dolphin was listed, and there was a feeling of "both Sheng Yu and He Shengliang".

Now, in order to sell cars, Fit, whose price has always been very firm, has also started to reduce prices. At present, the dealers of Beijing Guangqi Honda have given a cash discount of up to 20,000 yuan for its Fit series models. In terms of inventory, there are plenty of cars in the store.

The days of the "God Car" Fit are not easy, and the situation of other small cars is not optimistic.In March, the sales volume of Volkswagen POLO and Toyota Vios exceeded 3,000 units, of which Volkswagen POLO sold 3,665 units, ranking fifth; Toyota Vios sold 3,141 units, ranking sixth; Changan Yuexiang sold 1,982 units, a good sister of Fit's 'LIFE' Sales were only 1,147 units, and the Toyota Vios FS sold 1,079 units.

This result is somewhat surprising. After all, Fit has been popular in China for more than ten years. Every new car launched is equivalent to an explosion, so there is no need to worry about no sales.Now it is a bit embarrassing to be hit by these little-known new energy cars on the ground.

What is "lonely"?

The reason why small fuel vehicles such as Fit, Polo and Zhixuan can dominate the automobile market is because they have a very clear customer group: low budget, shy, and can only buy a car with less than 100,000 yuan; only for short distances Need, hope for good parking; cute girls who like small cars; single people who have no requirements for space; buy a second car to pick up children or buy food for transportation.

These models of Fit are affordable, flexible and easy to control, and low in travel costs, making them ideal vehicles for transportation.But the arrival of new energy vehicles has broken this situation.In fact, some users only need to pick up their children or go out to buy vegetables, and when the oil price is so high, consumers naturally choose to use new energy cars with lower costs.

And the practicality that Fit used to focus on is no longer an advantage in front of dolphins and good cats. Take Dolphin as an example. Due to the electric layout, the four wheels of the Dolphin are as close to the four corners of the body as possible, and the wheelbase length reaches 2700mm, which makes the interior space of the Dolphin very abundant.As a reference, the wheelbase of the Fit is 2530mm, which is no longer a level. Consumers naturally choose the more practical dolphins.

Not only in terms of practicality, but also in terms of configuration, new energy vehicles such as the Dolphin are also fit, such as reversing radar, 360 panoramic image, automatic parking, Bluetooth/NFC key, keyless entry, remote start, 12.8-inch touch with car networking The mainstream configuration such as the screen has been arranged for the dolphin, and the Fit has not only reduced the configuration of the radio, but also reduced the configuration of the speaker. Consumers are not stupid.

Another key factor is that Dolphin and Haomao are pure electric models, so they do not have to be affected by the purchase restriction policy, and they are exempt from purchase tax and have no number limit. They are very attractive to consumers at this price level. As a scooter Couldn't be more appropriate.

Of course, the loneliness of the Fits cannot only be blamed on the impact of the new energy market. Car companies also choose to give up strategically to this small car market that is not very profitable.

Before the official debut of pure electric small cars such as Dolphin and Ora, the domestic A-class hatchback market was already exhausted. Gradually drifting away, the remaining models that continue to be updated are probably the Fit, but no one could have imagined that the last stubbornness of this small fuel car is now so miserable.

Today, dolphins and good cats are frantically harvesting the market of Fits, which may represent that the era of small fuel vehicles has come to an end, but this is only a microcosm of the current new energy market. In other market segments, we can also see The emergence of new energy vehicles eroding the market share of traditional vehicles also explains why joint venture brands and luxury brands have rushed to launch electric vehicles recently.