Due to shortage of raw materials/limited production capacity, orders for Changan Benben E-Star models will be suspended from July 1

In the early morning of June 30, ChanganNew Energyissued an announcement, announcing that it will suspend orders for the Benben E-Star model from July 1.

Changan New Energy said that since its listing, Benben E-Star has been favored and recognized by the majority of users and friends, and Changan New Energy is deeply grateful.However, due to the shortage of upstream raw materials and the limited production capacityof complete vehicles and parts, the delivery cycle of this model is relatively long.

The announcement is called to better serve the subscribers who have subscribed and avoid long delivery waits for new subscribers. It is now scheduled to suspend the collection of orders for the Benben E-Star model from 00:00 on July 1, 2022.Changan New Energy said: "We sincerely apologize for the inconvenience to our customers."

In addition, Changan New Energy pointed out that for users who have previously ordered through official channels such as the official account of Changan New Energy and the Benben car booking applet, it will go all out to produce it to ensure that users who have booked a car pick up the car as soon as possible.

It is reported that the Benben E-Star is positioned as a miniature electric vehicle, which is the best-selling new energy model of Changan New Energy.The latest sales show that in May 2022, the sales volume of Benben E-Star was 8,485 units, a month-on-month increase of 26.79%, accounting for 12.84% of ChanganAutomobile's sales; from January to May, the cumulative sales volume of Benben E-Star reached 41,351 units , ranked No. 3 in mini-car sales.

For car companies, it is a happy thing to see the hot sales of a model, but models like the Ben Ben E-Star have extremely high requirements for cost control. The large number of orders gradually turned into a sweet burden.

It is reported that Changan New Energy announced at the end of 2021 that it would stop taking orders for some E-Star models and E-Rock models, and at the beginning of this year increased the prices of the brand’s models on sale. At the end of March this year, Changan New Energy It has announced that it will adjust the price of its Benben E-Star national version of the colorful models. From 0:00 on April 1, the official guide price of this model will be raised by 4,000 yuan.Despite the price increase, Changan Automobile announced on April 25 that it would stop accepting orders for the Benben E-Star national version, citing the same shortage of upstream raw materials and limited production capacity.

At present, many users have reported that the Changan Benben E-Star cars they ordered suffered a large-scale delay in delivery, and there was no specific delivery time.Changan's final choice to stop taking orders can be described as a helpless move.

In February of this year, Euler CEO Dong Yudong once said at a symposium where Euler’s black cat and white cat stopped taking orders, the rise in costs has led to a significant reduction in profits, and even losses, coupled with the decline of subsidies, chip shortages and other factors, The losses were larger than expected.

Industry insiders said that although the official reason for the suspension of orders for Benben E-Star is due to the impact of upstream raw material shortages and the production capacity constraints of complete vehicles and parts, the most critical reason may be that the continuous rise in upstream raw material prices has brought cost control to the company. coming test, and in this case, it is more sensible to suspend the subscription.

In addition, there may be other hidden reasons behind Benben E-Star's suspension of subscriptions.According to a person close to Changan Automobile, Changan's production capacity is indeed relatively tight. On June 10, Changan's new model, the Lumin, was just launched, and at this stage, most of the resources are moving towards the new model.