GAC in May, cut with the epidemic

Facing the rapidly declining consumer confidence, various favorable policies to stimulate consumption have emerged one after another from the central to local governments.But behind these positive aspects, the gloom and depression of China's auto market for months are still vivid in my mind.Affected by the "stuck" in the supply chain, it will take time for major car companies to recover completely except for a few.

Taking the entire SAIC Group as an example, the poor market performance in the past few months is basically doomed to be hit in various market segments, or to carry too heavy a burden of production and sales in the second half of the year.

In contrast, throughout May, various car companies in southern China took this opportunity to reap the vacant market after April.Crazy BYD has entered a state of no solution, so let's not talk about it, but the production and sales situation revealed by GAC Group in May has still maintained this situation.

It seems that the joys and sorrows of China's auto market are not the same.

According to the production and sales report released by GAC Group, in May, GAC Group sold a total of 183,061 new vehicles, a year-on-year increase of 3.54%.Compared with the previous forecast released by the China Automobile Association that sales in May will drop by 17% year-on-year, its performance is self-evident.

New energyis still the source of self-improvement

All along, the most notable feature of GAC Group is that the development of its independent and joint venture sectors can always show a relatively balanced performance.As for the former, in May, compared with GAC Trumpchi, whose sales increased by 12.76% year-on-year to 29,350 units, Aion did once again support GAC's self-improvement banner.

This month, as the only new energy brand with sales exceeding 10,000 units in April, GAC Aeon's sales once again exceeded the 20,000 mark, reaching 21,056 units, setting a new record for the brand with a year-on-year increase of 150%; The cumulative sales volume was 76,142 units, a year-on-year increase of 121.80%.

Indeed, since the automobile industry has been "bound" with new energy, in the rapid fission of the industry, Chinese car companies have completely shed their burdens and rewritten the rules and logic of this industry.The rise of the new energy market has made 2022 an increasingly nervous year for all participants.From beginning to end, not only GAC Aian, but also the new front-line automakers including Wei Xiaoli have experienced ups and downs in production and sales.

But in general, for the new car-making forces, the stalemate of the market environment makes them feel the crisis, and there are always opportunities to seek breakthroughs.

In all fairness, between the five months of good sales, it is still difficult to judge whether the current Aeon system can bring sufficient gains to this product in 2022 based on the current consumption dynamics. .

However, looking at its performance in 2021, compared with the annual sales target of 100,000 units set at the beginning of the year, Aeon has expanded its cumulative sales for the year to a new height of 123,660 units, which is enough to show that in the face of new With the unprecedented favorable energy market in 2022, Aian will be more confident.

Only in the past 1~5 months, like many new forces, in addition to product upgrades, Aian's main focus is "online + offline, direct sales + distribution, car city + supermarket" in terms of marketing ecology. The dual-track mode of the company has indeed empowered it a lot in terms of sales.

On the other hand, with the existingcapacityplanning of Aian, in addition to the capacity expansion of 200,000 vehicles for the existing factory, the second factory with a capacity of 200,000 has also begun to break ground, which not only means that to After the completion of the 400,000-capacity production capacity in 2023, Aian will escape the embarrassment of the mismatch between production capacity and sales volume. It also indicates that GAC will take advantage of the unprecedented upsurge of new energy to completely complete a new round of self-construction.

In addition, as the core carrier of GAC Group'snew energy vehiclebusiness, GAC Aeon has now fully carried out technological innovation from the vehicle end to the pile end around the two cores of "electricity" and "battery".

Therefore, some people will always say that at this stage, the auto market that has been stopped by the epidemic may increase the uncertainty of the development of the entire industry.No matter how big the potential of the electric vehicle market is, the battle between joint ventures and independent brands will continue, and the competition between new power brands and traditional car companies will deepen.

As a latecomer to the new forces, Aian in his early years did indeed have the vigor and blood inherited from traditional car companies, and he would appear to be constrained in many aspects, but no matter what, the future always belongs to those who are prepared.Aian is not an atypical new car-building force, and it does not mean that Aian will be willing to lose when competing with mainstream new car-making forces.

The car market shutdown has nothing to do with GAC Toyota?

Returning to the joint venture sector, under the constraints of the unstable supply chain, GAC Honda has not wanted to say much about its performance.The 27.4% year-on-year decline in sales in May can only mean that GAC Honda has not come up with an effective response plan to solve the problem of supply and demand.

On the other hand, GAC Toyota, according to official data, sold 83,800 vehicles in May, a year-on-year increase of 19.68%, and a month-on-month increase of 22.29% from the 68,528 vehicles sold in April.As for the entire January to May, the cumulative sales volume of GAC Toyota was 399,334 units, with a year-on-year growth rate of 16.08%, significantly outperforming the overall car market.

In recent years, Japanese brands headed by Toyota and Honda have received unprecedented treatment in the Chinese market.This is not only because most of the second-tier joint venture brands have been withdrawn from the market, but also because their own product strength has won the recognition of Chinese consumers after years of precipitation.

Among the new cars sold by GAC Toyota in May, high-premium models accounted for a large proportion, which is actually very telling.Its three high-priced models, Highlander, Camry and Senna, had a combined sales volume of 175,012 units from January to May, a year-on-year increase of 57.4%, accounting for 43.8% of the total.

Specifically, the Highlander sold 8,138 units in May, a year-on-year increase of 3.88%; the Camry sold 22,426 units in May, a year-on-year increase of 37.5%; and the Saina sold 7,635 units in a single month, far exceeding April's 4,642 units score.

Among them, the most worth mentioning must still fall on the MPV model race.Although since its listing, the attitude of the terminal market towards Sina has changed from the initial no-brainer to the stage of rational treatment.Under the influence of the general environment, the undesirable phenomena such as "raising the price of the car" have ceased to exist.

However, given that the main rival Buick GL8 has not yet come up with effective countermeasures to attack the home market, Saina, whose products are still acceptable, can still show some momentum in the terminal market.

In the entire passenger car market, the monthly sales of more than 7,000 vehicles is not a very exaggerated achievement.It will not be easy for Senna to replace the Buick GL8 in the short term.However, from the perspective of the potential users targeted by MPV, Sina can use Toyota's golden signboard to cut into the segment where Buick GL8 has not been successfully developed. The advantages.

Unless the upcoming sister car FAW Toyota Gravia will enter the market in a more accessible way, making greater progress in price and product power.Otherwise, until the Buick GL8 doesn't revolve around the word "home", 5,000 Sena sales will be the norm.

Of course, on the other hand, we can also see that with the gradual implementation of the latest purchase tax subsidy policy issued by the state, GAC Toyota, which focuses on 2.5L+ hybrid, is bound to face the policy east wind after spending May happily. And close competitors.The three high-value models plus the Willanda may enter a period of deep adjustment.

Judging from the current market feedback, GAC Toyota has taken certain countermeasures in response to the implementation of the New Deal, hoping to make up as much as possible to fill the price difference with its rivals due to the halving of the purchase tax.However, it is clear that it is difficult to say whether GAC Toyota will be able to hold the position for GAC Toyota after encountering the North and South Volkswagen who have gone crazy due to the epidemic.

In addition, although GAC Toyota has always invested heavily in the hybrid field, its hybrid products at all levels have also been favored by many consumers in the terminal market.From January to May this year alone, the sales of the entire hybrid family reached 117,237 units, a year-on-year increase of 122.7%.Almost single-handedly, propped up the status of hybrid models in the Chinese market.

But in any case, since the second half of last year, with the explosive growth of PHEV models entering the hybrid vehicle market, GAC Toyota still needs to be more vigilant.

In addition, the latest electric SUV model bZ4X launched by GAC Toyota has not yet received a large-scale positive and positive response on major public opinion platforms after the pre-sale was opened.In the future, the crux behind its electrification strategy may have a joint impact on GAC Toyota's current situation of maintaining stability.