The new generation of Zhidian drives and enjoys the new realm, Buick opens a new era of brand development

[Global Car Comprehensive Report] On June 1,2022, Buick ushered in the 2022 "Buick Brand Day".In an online event with the theme of "Don't Open a New Face", SAIC-GM's Buick brand and North America simultaneously released a new brand identity and future-oriented development plan, and launched two strategic new vehicles: the new flagship of the Buick MPV family. Model - GL8 Century CENTURY, and Buick's first GM Ultium electric vehicle platform pure electric concept SUV - Electra-X.On the other side of the ocean, following the unveiling of the brand's new logo, another blockbuster pure electric concept car, the all-new Buick Wildcat, also debuted.This series of global synchronization measures, from the aspects of brand image, products, technology, experience, etc., depicts a new Buick that is more electric, smarter and higher-end, opening a new era of brand development.

The Buick brand accelerates the comprehensive transformation

Wang Yongqing, General Manager of SAIC-GM, said: "Since entering China 24 years ago, Buick has always listened to the voices of customers, synchronized with global technology, and constantly refreshed the user experience with high-quality products and services. From traditional drive to new generation of intelligent electronics; from driving experience, to To enjoy the new environment, Buick will acceleratethe transformation to electrification, intelligent networking and high-end,and open a new round of brand development pattern. On the way forward, Buick chooses to face challenges, constantly transform, resonate with the contemporary spirit, and Advance with the pace of the times and achieve a win-win situation with the backbone of the society.”

More electric, smarter, higher-end, a newimage for the future

Rooted in the Chinese market for 24 years, the Buick brand has always kept pace with the world's leading technologies and industrial systems, and deeply integrated Chinese culture and mainstream values, fulfilling the development commitment of "in China, for China".From 1998, with the courage to "build a contemporary car with a contemporary spirit", the first mid-to-high-end sedan was introduced simultaneously with the world; to 2004, with "contemplation and far-reaching ambition" to present the broad vision and lofty ambitions of a generation of car builders; and then to 2019 In 2018, it emphasized that "intelligent technology" was the starting point, and put forward a new brand proposition of "quiet mind, wisdom and travel thousand miles".Every breakthrough and change of the brand represents Buick's in-depth insight and response to the times, constantly putting forward new requirements and providing new momentum for brand development.

The new brand logo highlights Buick's new style of comprehensive transformation and development

At present, at a major juncture in the transformation of the automotive industry, Buick has changed with the times.The release of the new brand logo indicates that Buick will accelerate its transformation and upgrading,and open up a new pattern of brand development in the direction of "more electric, smarter, and higher-end ".The new brand logo is more concise and more technological, showing Buick's new style of activating potential and making progress: the comprehensively refreshed"three-color shield"respectively represents theproduct genes of Buick's "safety, texture and comfort". The three "shields" are lined up in turn, watching each other and complementing each other, which is a solid backing for the enterprising person on the way forward.The parallel and open design of the "three-color shield" shows an enterprising attitude and leading strength. Creativity, continuous self-breakthrough and release of infinite possibilities.

New products, new technologies, and new designtechnologies enable experience upgrades

Focusing on the ever-escalating consumer demand and sustainable industry development trends, Buick has always steadily promoted the iterative update of products and technologies, and has continuously upgraded the user experience by synchronizing global advantageous technologies to strengthen the core of the forging brand in the era of electrification and intelligent networking. Competitiveness.

Relying on the strong system support of both the parent company and SAIC-GM, from 2022 to 2025, Buick will launch12new modelsin China , including5new-generationelectric vehicles, anddevelop mainstream new energy sources such as MPVs, SUVs and sedans. market, and two of the Aoteneng platform electric models will meet consumers this year.In addition, Buick will introduce avariety of drive systemsto bring consumers a variety of drive options including pure electric, full hybrid, plug-in hybrid, and mild hybrid; high-end brand Avia will cover more product series to help the brand continue to Develop high-end market segments upward.

The pure design concept of the new Buick PURE Design realizes the harmonious unity of efficient intelligence and real nature

Accompanying the new products are Buick's new design language and GM's leading intelligent technology.The new BuickPURE Designpuredesignconcept,with Purity, Unconventional, Refined, Expressive as the core, removes the cumbersome, magnifies the essence, with a purer, smarter and more comfortable design aesthetics, Achieve the harmonious unity of efficient intelligence and real nature, and meet the aesthetic and functional needs of users in the new era.The new products will also synchronize many of GM's advantageous technologies in the era of smart electric vehicles, and fully implement forward-looking technologies such as theUltium electric vehicle platform, the new-generationSuper Cruisesuper assisted driving system, and the new-generation VCS intelligent cockpit, and accelerate intelligent driving. , The update and iteration of Zhilian and assisted driving technology quickly transform cutting-edge technology into a smart travel experience within the reach of users.

The smarter, safer, and more performant Aotena electric vehicle platform brings a new experience of intelligent pure electric travel

2022 coincides with the 20th anniversary of Buick Cares.Synchronized with the renewal of the parent brand, the "Buick Care" service brand will also launch a new brand identity, and create a new standard of professional and efficient service of "safety, comprehensiveness, time-saving, and worry-free", empowering brand services with technology, bringing users For a smarter and more convenient car experience.At the same time, iBuick, the mobile app for Buick car owners, has beenfully upgraded to a brand superAPP. A one-stop car life application that integrates after-sales, information, and social networking, fully satisfying users' various car and social needs.

Buick Care Celebrates its 20th Anniversary, Renews Image and Upgrades Experience

Expandingthe market, increasing the model spectrum, and showing strength

Buick's two strategic models launched this time, the new Buick GL8 Century CENTURY and the Buick Electra-X pure electric concept SUV, both adopt a new brand identity, a new design concept, and a combination of forward-looking technology, which is a testament to the strength of the new Buick. .Among them, the GL8 Century CENTURY expands its territory on top of Buick's existing MPV layout, and leads the Buick brand to open up a new segment of higher-end and more luxurious MPVs with its flagship. The new car will be launched within this year.The Buick Electra-X concept car is a preview of the future Buick pure electric vehicle model of the Autoneng electric vehicle platform, and "Electra" will also be named as a family, which will be used in the Buick mass-produced model series of the Autoneng electric vehicle platform.

The all-new Buick GL8 Century CENTURY will open up a higher-end, more luxurious new MPV segment

As the new flagship model of the Buick MPV family, the Buick GL8 Century CENTURY is a flagship private MPV built for industry leaders, cultural celebrities and high-net-worth families in the new era. boundary.The car adheres to the pure design concept of Buick's new PURE Design, has a magnificent body size of 5230 × 1980 × 1867mm, and adopts a two-color body design, showing a luxurious and noble bearing.The interior of the new car deeply integrates the artistic design of "beautiful details", the intelligent technology leading the trend and the unique noble experience, creating a luxurious MPV cockpit atmosphere that is enjoyed in the palace.The luxury smart curtain wall system that can be raised and lowered with one button supports multi-mode smart screen projection, creating a luxurious and quiet "private space" for the second-row passengers.The second-row luxury seats are wider and more comfortable, and integrate a number of industry-first technologies, which will bring unprecedented luxury experience and intelligent interactive functions.For the first time, the seat headrest has built-in BOSE ultra-near-field speakers, which effectively enhances the atmosphere and presence of the listeners in the rear row, creating a listening experience comparable to that of a concert hall.The starry sky roof creates a bright and realistic starry sky effect, bringing passengers a romantic situation experience beyond imagination.After the launch of the new car, the Buick GL8 family will form three major product matrices:GL8 Century CENTURY, GL8 Land ZunES and GL8 Land Business Class, further consolidating Buick's leading edge and leadership in the MPV market.

The new generation product matrix of Buick GL8 family further consolidates the status of Buick MPV king

Buick Electra-X is Buick's first concept SUV based on the Ultium Autonen electric vehicle platform.The car has an in-depth insight into the needs of Chinese consumers for smart pure electric vehicles, and is committed to creating a safer, smarter, more comfortable and warmer new energy travel experience.The Buick Electra-X adopts a refreshing shape and design, which combines a sense of technology, a sense of the future and a sense of sports. It is a vivid interpretation of the pure design concept of the new Buick PURE Design on the new generation of Buick electric models.It also simultaneously introduces a number of GM advantageous technologies: the safer, smarter, and higher-performanceAutonen electric vehicle platformintegrates GM's 26 years of electrification experience and forward-looking technological advantages, giving Buick Electra-X "born stronger" Thenew generation ofVCSintelligent cockpit systemis equipped with the industry's top Qualcomm Snapdragon 8155 vehicle flagship chip, equipped with the only EYEMAX 30-inch all-in-one curved 6K screen at the same level, supports 5G connection, and provides intelligent, efficient and seamless multi-dimensional connectivity. Driving experience; thenew generation ofSuper Cruisesuper assisted driving systemhas two core technologies: the original driver's attention retention system and the centimeter-level high-precision map data system, and integrates cutting-edge intelligent systems such as high-precision GPS positioning, and supports OTA upgrades. Bring a reliable, easy and intelligent new driving experience to the driver.

Ultium's electric vehicle platform pure electric concept SUV Buick Electra-X world premiere

Over the past 24 years, Buick has always listened to the voice of the times, responded to the needs of the times, kept innovating and forging ahead, achieved rapid and solid development, and forged a strong system strength.Today, in the face of the ups and downs of era changes and consumption upgrades, the Buick brand will continue to focus on market changes and user needs, and integrate respect and gratitude for 13 million users into the continuous improvement of user experience.Looking forward to the future, Buick will work with the aspiring people of the times to create a greater development pattern together with "quiet minds, think far away, and travel a thousand miles with wisdom".