Corresponding comments on TOP30 SUV sales complaints in May 2022

According to the national automobile production and sales data provided by the China Passenger Car Association, the cumulative wholesale sales of the domestic SUV market in May 2022 were about 728,000 units, a month-on-month increase of 63.5% and a year-on-year decrease of 1.9%.During the same period, the car quality network accepted 5,994 valid complaints from car owners about SUVs, a month-on-month increase of 57.3% and a year-on-year increase of 80.7%.

Among the quality problems in May, the number of complaints about "high engine/motor noise" continued to rise, with more than 500 complaints, an increase of 18.8% from the previous month, and the increase in complaints came from some Japanese brand models.In addition, the number of complaints about "video system failure" also increased significantly this month, up 40.3% month-on-month, ranking third.Among the service issues, the number of complaints "not in line with the publicity" has changed, which has skyrocketed by about 10.4 times compared with April. Most of the increase in complaints came from the BMW Brilliance X3.The number of complaints about "not mentioning the car" continued to be high. In May, the number of complaints increased by 38.7% month-on-month, and the complaints were still concentrated on some self-owned brand models.After removing the information that the complainant voluntarily applied for withdrawal of the complaint, the ranking of the TOP30SUV salescomplaints in May 2022 is as follows:

Data to watch:

1. The word-of-mouth escort Nezha V looks forward to joining the "10,000-vehicle club"

As the third mass-produced model of Nezha, the market performance of Nezha V after its launch is remarkable, with a cumulative sales volume of 49,646 units in 2021, accounting for over 70% of Nezha's total sales, becoming a well-deserved pillar of sales .As can be seen from its sales trend in the past year, the overall trend has shown a shock and upward trend. In May, the sales volume exceeded 7,000 units again, creating the second highest monthly sales volume in history.From January to May this year, the cumulative sales volume was 24,371 units, an increase of 66.7% over the same period last year, ranking among the top among many new power brand models.Compared with the strong sales trend, Nezha V's monthly complaint performance is more worthy of recognition. In the past year, 9 months have achieved "zero complaints", and the number of complaints in the remaining months is only single digits, and the short-term word of mouth has performed well.Recently, Nezha V has completed the model remodeling, and the newly launched Nezha V·Tide series models have been upgraded in terms of appearance and configuration, and the product competitiveness has been strengthened.In the short term, stimulated by the launch of new models, the market performance of Nezha V is expected to gradually stabilize. It is worth looking forward to when the sales volume will exceed 10,000.

2. The sales volume has rebounded strongly, and the market performance of ONE is expected to rise steadily.

As the "only seedling" of Li Auto, Li Li's recent sales trend has not been stable, especially since 2022, sales have shown a downward trend.However, the sales in May once again exceeded 10,000, which finally made the ideal relieved.Looking back at the sales performance of Ideal ONE in the past year, the sales volume exceeded 10,000 units in 5 months, and the overall market performance has become increasingly stable.Judging from the trend of monthly complaints of Ideal ONE in the past year, after experiencing changes in the number of complaints in the first half of 2021, most of the monthly complaints have remained stable at the single-digit level, but the number of complaints has increased in the past two months. Heads up, the volume of complaints again hit double digits in May.According to the data of the car quality network, the complaints of Ideal ONE this month mainly focus on service problems, mostly the problem of "not mentioning the car".Under the dual influence of the epidemic and chips, normal delivery has become thebiggest problem for new car manufacturers and even majornew energy car companies.Judging from the current market trend of Ideal ONE, sales in the short term are expected to rise steadily, driven by a strong rebound in May.

3. The number of complaints surged, and BMW Brilliance X3 faced a crisis of confidence

Entering 2022, affected by multiple factors such as chip shortages, the market performance of the BMW X3 continues to be sluggish. Except for a record high sales in January, sales fell below 10,000 units for three consecutive months.According to the latest data from the Passenger Federation, the BMW X3 sold 51,763 units from January to May this year, down 15.6% from the same period last year, further widening the gap with its rival Mercedes-Benz GLC.It is worth noting that while sales continued to slump, the number of complaints of BMW X3 ushered in an unprecedented outbreak. In May, the number of complaints in a single month exceeded 1,000, a month-on-month increase of about 16.2 times.According to the data of the car quality network, the complaints of the BMW X3 are mainly service problems, and most of them focus on "inconsistency with the publicity".According to feedback from some car owners to the car quality network, the 2020 and 2021 BMW X3 models lack functions such as remote upgrades and voice control described in the owner's manual.As the manufacturer failed to provide an effective solution, the number of complaints about the BMW X3 continued to increase. As of press time, the number of complaints about the BMW X3 had exceeded 500 in June.As the complaints continue to ferment, the short-term market performance of the BMW X3 may be difficult to stabilize.

4. Sales have stopped falling, and Haoying’s market performance is expected to pick up

As the ace of GAC Honda's SUV camp, Haoying's market performance in the past year has been remarkable. Since the third quarter of 2021, its sales have exceeded 10,000 for seven consecutive months, and the overall sales trend has been relatively stable.Entering 2022, Haoying’s sales in May ushered in a bottoming out, but the strength was not strong and it failed to return to the 10,000-unit mark.From January to May this year, Haoying sold a total of 47,802 units, ranking relatively high in the joint venture SUV sales list during the same period.Looking back on its monthly complaint performance in the past year, the performance was relatively stable in most months, and the number of complaints in May dropped to single digits, creating a new low in the past year.On the whole, Haoying's sales and complaints have formed an "opening" shape, releasing a positive signal. The short-term market performance is expected to further pick up, and the return to monthly sales of 10,000 vehicles is just around the corner.